The Mission

Our goal is to become the number one mystery box retailer in the world. Not only will we offer awesome boxes at fantastic value, but we will also provide a solution to overproduction in the fashion industry.

We plan to work with some of the biggest brands in the world, providing a valuable service of clearing stock that would otherwise go into landfill without damaging our suppliers' brand image. 

Sustainability is at the forefront of our mission. Our ambition is to sell 150,000 mystery boxes within the next 3 years, resulting in more than 1,000,000 items being saved from landfill.


The fashion industry has a huge problem with overproduction. It’s estimated that 30% of all clothes made go unsold, either ending up in the landfill or incinerated.

There is over $500B of excess inventory sitting on retail balance sheets today. Online giant Amazon destroys millions of items of unsold stock every month, products that are often new and unused.

In 2018, Burberry destroyed unsold clothes, accessories and perfume worth £28.6m to protect its brand. In 2018 H&M announced it was sitting on the equivalent of $4.3 billion (and counting) of unsold inventory.


Our solution is to sell mystery boxes by purchasing stock that would otherwise go into a landfill or struggle to be sold. Companies sell to us because we do not directly advertise brands on our website, protecting our suppliers' brand identity.

Customers are becoming more aware of the effect the fashion industry is having on the environment, with 57% changing their buying habits to become more sustainable and our ambition is to support our customers to shop more sustainably.